"Working with Myra has been great, but humbling. I have been in business for decades but have never thought of doing some of the most basic "business" things. For example, I never looked at my business structure to make sure it was the most profitable model."
Jess, Wellness Industry, CA
"I first had the pleasure of working with Myra when she served as Lead Business Strategist for my previous employer. She played a critical role in helping our small grassroots team evolve into a focused and legitimate organization, that more than doubled in size during her tenure.
Myra established the foundation of the company’s HR, Payroll, Accounting, Client Contracts, and team structure while recruiting and onboarding new team members and serving as the business’s guiding beacon. With Myra‘s assistance and expertise, the business soon became a more efficient, legally compliant, and strategic organization with a focused path toward financial and operational success!"
JP, Senior Designer, FL
Stats
Here's some fun reading...
How valuable is a repeat customer?
The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.
What's the most important part of a business?
It's easy to argue that it is marketing. How much do you really know about marketing? Is it enough? Ask yourself this: When is the most important time to focus on marketing? Unsure? Call me.
The END of globalization?
Do you know what's going on? There are reasons to be concerned. There are reasons to be excited.
Is your business thinking about the economic trends that WILL affect it?
Top 5 reasons small businesses fail:
Poor planning, poor financial management, ineffective marketing, & lack of customer service focus...
Do you know what your business's weaknesses are?
So You're a
Small Business.
What's Your Weakness?
So You're a
Small Business.
What's Your Weakness?
The US economy is facing more uncertainties now than ever before
in our lifetimes.
Deglobalization? Onshoring?
Supply chain disruptions? Inflation, tarrifs? A shrinking demographic? Skilled labor shortages?
What does all this mean for your business?
Be proactive. Be strong. Be one of the businesses that lasts.
Where can your business improve?
What do you not know- that you don't know?
What are you going to do about it?
Let's chat. (It's frreee)
I offer a one-hour free consultation to businesses with 2 or more employees.
So, What is Full-Circle Marketing?
It's... everything.
Okay... almost everything.
Full-circle marketing focuses on the most important part of any business's survival. Customers.
It focuses on the full customer journey, starting with how they came to interact with your brand, why they purchased, and why they will (or won't) return.
It's more than just how you reach your customer- it's about how your customer feels when interacting with your business at every point.
Yes- It's about the crabby receptionist, the unflattering lighting in the dressing rooms, the music that's prompting customers to leave, and the return policy that conveys, "This purchase is risky". If it impacts the customer, it's inside the full-circle marketing circle.
Donna T, Project Manager- MFA, NY
"I have never given a Google review before, but I had to for Myra because working with her has been like finding a rare gem. She has not only made my work transition easy, but we can communicate about big ideas and concepts to keep me focused... She helps you to tap into the little things that make you tick with resources to build your confidence."
Mark T, B2B Wellness Supply, NY
"Seeing my operation through Myra's eyes was... absolutely what we needed. There were many disconnects inside our operations from systems to employee understanding to marketing. I don't have an MBA and came up through the ranks so to speak. I've been so busy working "in the business" as she says, that I lost perspective and didn't make time to work "on the business". I made excuses about being too busy. Now I see that I was chasing my own tail. She's been invaluable to us."
J.P. E, Senior Designer NCIDQ, RID, FL
"I first had the pleasure of working with Myra when she served as Lead Business Strategist for my previous employer. She played a critical role in helping our small grassroots team evolve into a focused and legitimate organization, that more than doubled in size during her tenure.
Myra established the foundation of the company’s HR, Payroll, Accounting, Client Contracts, and team structure while recruiting and on-boarding new team members and serving as the business’s guiding beacon. With Myra‘s assistance and expertise, the business soon became a more efficient, legally compliant, and strategic organization with a focused path toward financial and operational success!
Myra‘s strategic approach to business organization and team mentorship is a very hands-on, personal, and “people focused“ process. She is extremely well-versed in creating and executing custom tailored business strategies in all areas of company operations. Her invaluable expertise in crafting scalable business plans and organization structures that are customized to the business and its team, allows her to help build a streamlined and well-oiled machine for any successful business from the ground up!
After having worked closely with Myra in her role at my previous employer, where she served as lead business strategist, I once again partnered with her in one-on -one professional coaching. She helped me create a focused professional strategy, as I looked for my next career path. Her help in navigating the new employee recruitment landscape was invaluable! She helped me restructure and optimize my résumé which resulted in an ATS score boost of over 55 points in just three rounds of revisions! Her expertise in current recruitment practices was also instrumental in my application and interviewing strategies. She not only helped me identify how to best sell my skill set and expertise in various markets, but she used her unique psychological and negotiation oriented approach to tailor my customized interview coaching plan.
I whole heartedly recommend Myra Spence to any business or individual needing a “no nonsense” yet personable “business wing woman!” She will quickly prove the value, expertise, and guidance she can bring to the business endeavors of any growing organization, aspiring career professional, or budding entrepreneur!"
Emily R, Fimmaker & Bold Entreprenuer, OH
"I am in the early stages of starting my business, and also in working with Myra. I cannot stress how valuable my experience so far has been working with her, and we’ve only met a handful of times.
I’m so glad I’ve started working with her this early in the process, as she’s helped immensely in guiding where I’m focusing my energy and efforts.
On my own, I would have probably gotten so overwhelmed by now, but Myra has coached me to take on an entrepreneurial mindset and helped me realize what areas are important and necessary to get started.
Having no background in business, but starting to learn via podcasts, books and resources online, I quickly realized that there are immeasurable steps to take a business from concept to getting your first sale. For me, this realization made me initially doubt my abilities and if my idea was worth it. However, Myra has assured me time and time again that my ideas are valuable, my business concept is realistic, and my efforts will be rewarded. She helped me find the confidence to believe I could actually start my business. With her coaching, I really believe I can go this distance to open my business. Thank you, Myra!!"
Gabby B, Non-profit EA, FL
"Myra's expertise in setting up a nonprofit has made such a positive impact in ours. She's extremely organized and makes sure all projects are set up for success. She takes time from the small details to the large ones and makes sure everything is explained. She always has a great attitude! If you get the chance to work with her you won't regret it."
David C, Education Services, CT
"She is a wealth of knowledge and a great teacher. Myra makes you feel very comfortable and able to ask any question that pops into your mind without hesitation. (There can be a lot of embarrassing questions in the beginning.) She makes you feel confident that you have someone that has been there/done that, guiding you. I am sure I have avoided countless mistakes and saved a lot of time and heartache due to her assistance."
Mary, Cafe Owner, CA
"I hired myra thinking I needed help with systems. It turned out I needed help with HR and training my staff to sell."
I built my website to give you a feel not just for what I offer, but who I am and what it's like to work with me. That's me up there.
I should mention, I focus on something called Full-Circle Marketing. Because it affects ALL businesses...
Hi! I'm Myra.
I am a former serial entrepreneur. Now I work with small businesses (sole props & business with <15 employees). I help businesses launch, be healthy and grow.
Businesses are like people- brilliant, messy and always have areas where they can improve. (Yeah, working with a coach can be like therapy for your business.)
I offer a free 1-hour consultation. I do this because I understand that working with a consultant can be filled with unknowns. It's a good way to get a feel for what working with me is like. And at no risk to you.
I built my website to give you a feel not just for what I offer, but who I am and what it's like to work with me. That's me up there.
I should mention, I focus on something called Full-Circle Marketing. Because it affects ALL businesses...