I am laser-focused, quirky, sarcastic, and unapologetically obsessed with small business. I refuse to live in a world run entirely by Amazon.

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As a serial entrepreneur, I bring an outsider’s clarity— the ability to spot what’s off, what’s missing, and what needs to be rebuilt. Systems, departments, and marketing don’t operate in silos; they succeed only when they’re engineered to work in sync.

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I use psychology-driven business practices and full-circle marketing to give founders the big-picture understanding they rarely get. Whether it’s tightening operations, securing financing, building retention, or fixing your customer experience, cohesion and intelligent structure are what move a company out of stagnation and into real growth.